Fidan ZeynalovaUX Designer
A deep red vinyl record lying flat, the Migos Takeout logo on its label in yellow and red
The album sleeve: TAKEOUT across the top of a gold cover, MIGOS hand-lettered in fat yellow script over a cut-out photograph of the three of them, with two red chopsticks driven diagonally through the lettering

FRONT
COVER
+
VINYL

The same red vinyl record, shown again beside the back of the sleeve
The back of the sleeve in gold: the tracklist set in two numbered columns, the label mark below it and TAKEOUT stamped in red along the bottom edge

BACK
COVER
+
VINYL

The recipe book, one copy face down showing its green cover with the logo and RECIPES under it, the other propped open beside it

RECIPE
BOOK

The inside cover opened out: a deep red panel of type, then a black panel, then a close photograph of a red whisk held up in front of a face
The same inside cover in its folded state, the black panel of type facing the whisk photograph

INSIDE
COVER
FOLDED
+
UNFOLDED

The recipe book open on a spread: a photograph of hands cooking on the left page and CHICKEN STIR FRY with its method set in gold on the right

RECIPE
SPREAD

The VIP ticket: a gold upper half carrying the logo, the row and seat, the price and the date 12.20.18 at 7 P.M., over a red lower half with a QR code
The green menu ticket: SHOW LIST down the middle with each song priced beside it, over a red panel carrying the logo
The gold menu ticket, the same show list priced item by item, over a red panel with the logo in yellow
The standard ticket in green: STANDARD at the top, the logo, the row and seat, the price and the date, over a white QR code on red

VIP | STANDARD
TICKETS

SHOWLIST
+
MENU

The online ad on a laptop: a music streaming page in dark grey with the gold Takeout artwork and the three of them across a banner, a LISTEN NOW button beneath it

MUSIC AD

The wristband coiled inside a fortune cookie case: a folded card reading VIP TICKET standing in the middle of a green plate, with the logo lettered large across it in yellow and red

WRIST BAND
+
FORTUNE COOKIE CASE/MINI POSTER

One piece does both jobs. Printed flat it is a circular mini poster, the logo lettered across a green plate. Folded in half and pinched at the ends, the same circle becomes the fortune cookie, its crease the cookie’s spine with VIP TICKET running along it. The wristband coils inside the fold with one end left showing, so what sticks out of the cookie is the band rather than a paper fortune. Unfolding it to get the wristband out gives the poster back.

Migos + Takeout

This is a project on branding a tour for an artist of any choice. As I am a huge fan of Migos, including their songs, music videos and fashion choices, I picked this group, because they always produce songs and videos in a very exaggerated and extravagant way. They are famous for their upbeat songs that hit the top charts. Furthermore, my whole concept for this project was inspired by their song called “Stir Fry”. This particular song not only is very popular, but also very unique as it combines music and food. Migos also collaborated with Buzzfeed and produced a cooking music video, which in my opinion, is a very unique approach to their field of business. Thats why I decided to create a food tour called “Takeout” to show their distinctive personalities in a creative way. I chose the name “Takeout”, because it represents a part of asian cuisine and matches with the nicknames of singers.

For my concept, I decided to create a tour that involves throwing concerts in different restaurants around the world. The show that Migos could perform in these restaurants consists of singing the songs while cooking specific meals for the audience. This tour would have exclusive shows for limited amount of people who enjoy music and food at the same time. Combining the two most enjoyable aspects of day to day life is a great fit for Migos, as they love experimenting with unique elements in their art.

Finally, for my design choices, I decided to create a new look for Migos by combining photography with illustrations that match their over-the-top personalities. Further, for this tour I created a vinyl/single cover, a recipe book, online ads, menu tickets and wristbands in a fortune cookie case.

Fall 2018